- The Intelligent Worker
- Posts
- Snowflake's $200M Bet on Anthropic
Snowflake's $200M Bet on Anthropic
📊 Neurons boosts focus + 📱 Meta buys AI wearables hardware
Hi everyone,
Snowflake is making waves by investing big in Anthropic to bring AI models straight into their Data Cloud, which could mean big things for enterprises.
Meta's latest acquisition hints at a pivot towards AI wearables that might spark both innovation and controversy in personal productivity tech. Let's get right into it.
Check out our partners Neurons, Morning Brew, and Galactic Fed.
Let’s get right into it.
In this issue:
🤝 In Partnership: Insights to win attention
🤿Deep Dive: Snowflake Bets on Anthropic for Enterprise AI Agents
🤝 Powered by: Quick news with real impact
🖼️AI Art: Examples of great and trending AI art
🤿Deep Dive: Meta Acquires Limitless for AI Wearables Ambition
🤝 Supported by: Find your next win
🤝IN PARTNERSHIP WITH NEURONS
Attention spans are shrinking. Get proven tips on how to adapt:
Mobile attention is collapsing.
In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.
That’s a 35% drop in only 7 years. And a massive challenge for marketers.
The State of Advertising 2025 shows what’s happening and how to adapt.
Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.
🤿 DEEP DIVE
Snowflake Bets on Anthropic for Enterprise AI Agents
Intelligence: Snowflake is investing $200 million in Anthropic to embed Claude AI models directly into its Data Cloud, aiming to enable governed, agentic AI for enterprises. The goal is to let organizations build and run AI agents securely without moving data out of Snowflake, appealing especially to sectors like healthcare, finance, and government.

Claude runs natively inside Snowflake’s environment, keeping sensitive data within governed infrastructure.
Designed to serve industries with compliance needs, like finance and healthcare, where external AI tools face barriers.
Anthropic gets direct access to Snowflake’s 12,000+ enterprise customers and their structured data pipelines.
Analysts say Snowflake is trying to catch up with Databricks and cloud hyperscalers in the AI integration race.
The deal isn’t exclusive, and Snowflake continues to support other models like Mistral and OpenAI’s via Microsoft.
Feedback is positive but guarded; the true test will be whether it delivers on usability and trust in live deployments.
🤝POWERED BY MORNING BREW
All the news that matters to your career & life
Hyper-relevant news. Bite-sized stories. Written with personality. And games that’ll keep you coming back.
Morning Brew is the go-to newsletter for anyone who wants to stay on top of the world’s most pressing stories — in a quick, witty, and actually enjoyable way. If it impacts your career or life, you can bet it’s covered in the Brew — with a few puns sprinkled in to keep things interesting.
Join over 4 million people who read Morning Brew every day, and start your mornings with the news that matters most — minus the boring stuff.
🤿 DEEP DIVE
Meta Acquires Limitless for AI Wearables Ambition
Intelligence: Meta has acquired Limitless, the AI wearables startup behind a conversation-recording pendant, as part of its strategy to build always-on personal AI assistants. The deal suggests Meta is shifting hardware focus from metaverse-heavy projects to ambient AI tools that could boost productivity through memory recall and transcription.

The Limitless pendant records conversations and uses AI to transcribe, summarize, and make them searchable.
Fits Meta’s goal of building a “personal superintelligence” that enhances memory and cognitive productivity.
Some praise the vision of effortless meeting recall, while others warn of serious workplace privacy concerns.
Meta gains a team with real-world experience, having already shipped 50k+ devices and refined consent flows.
The acquisition positions Meta to compete with OpenAI and others rumored to be working on similar AI hardware.
Legal experts warn that always-on recording tech could face regulatory blocks, especially in Europe and public spaces.
🤝SUPPORTED BY GALACTIC FED
This 20-minute growth session could save you millions.
Looking for growth answers in all the wrong places?
Now's your chance to meet 1-1 with Galactic Fed's advisors. They will understand your business, audit your channels, and show you where the fastest growth opportunities are hiding.
Their team’s data comes from managing millions in ad spend across 600+ brands like Quizno's, Varo, Edible and more. And they'll apply all that insight to your marketing.
It’s free, it’s personalized, and it’s the same process that’s helped clients get funded, acquired, and go from startup to standout.
ℹ️ ABOUT US
The Intelligent Worker helps you to be more productive at work with AI, automation, no-code, and other technologies.
We like real, practical, and tangible use-cases and hate hand-wavy, theoretical, and abstract concepts that don’t drive real-world outcomes.
Our mission is to empower individuals, boost their productivity, and future-proof their careers.
We read all your comments - please provide your feedback!
Did you like today's email?Your feedback is more valuable to us than coffee on a Monday morning! |
What more do you want to see in this newsletter?Please vote |







