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Shop Directly in ChatGPT
📺 Discover Roku's magic + 🤖 Claude's new model
Hi everyone,
OpenAI's new Instant Checkout feature in ChatGPT, powered by Stripe, is set to transform how US users shop online, offering seamless integrations for Etsy and soon Shopify, all within chat.
Anthropic's latest release, Claude Sonnet 4.5, showcases impressive advancements in AI capabilities, balancing stronger coding skills with enhanced safety measures for users.
Let's get right into it.
In this issue:
🤝 In Partnership: Make every viewer a customer
🤿Deep Dive: ChatGPT instant checkout
🖼️AI Art: Examples of great and trending AI art
🤝Supported by: Smarter marketing ideas
🤿Deep Dive: Claude Sonnet 4.5
⚒️Tool Snapshots: Tools for AI, no-code, and productivity
🤝IN PARTNERSHIP WITH ROKU
Kickstart your holiday campaigns
CTV should be central to any growth marketer’s Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.
With our intuitive interface, you can set up A/B tests to dial in the most effective messages and offers, then drive direct on-screen purchases via the remote with shoppable Action Ads that integrate with your Shopify store for a seamless checkout experience.
Don’t wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.
Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.
🤿 DEEP DIVE
OpenAI Launches Instant Checkout in ChatGPT with Stripe
Intelligence: OpenAI introduced Instant Checkout in ChatGPT, powered by an open Agentic Commerce Protocol built with Stripe, enabling US users to buy from Etsy now and from Shopify merchants soon without leaving chat.

Image credit: OpenAI (with edits)
ChatGPT serves more than 700 million weekly users, and US Plus, Pro, and Free users can buy from US Etsy sellers today, with over one million Shopify merchants, including Glossier, SKIMS, Spanx, and Vuori coming soon; single-item purchases are now available, with multi-item carts and more regions next.
The Agentic Commerce Protocol is open-sourced and codeveloped with Stripe and merchants to work across platforms and processors, integrate quickly, and keep merchants in control as the merchant of record across fulfillment, returns, support, and communication.
Orders, payments, and fulfillment run through each merchant’s existing systems while ChatGPT passes information as the user’s agent; merchants pay a small fee per completed purchase, the service is free for users, does not change prices, and does not bias product results.
Product results are organic and unsponsored, ranked on relevance; when multiple merchants sell the same item, ChatGPT weighs availability, price, quality, whether a seller is the primary source, and whether Instant Checkout is enabled.
Merchants using Stripe can enable agentic payments with as little as one line of code; those using other processors can participate via Stripe’s Shared Payment Token API or by adopting the Delegated Payments Spec without switching providers.
Users confirm each step, payment uses encrypted tokens authorized only for specific amounts and merchants with permission, and only the minimum data required to complete the order is shared.
🖼️ AI ART
Examples of great and trending AI art

Images by helenaaicreator
https://www.reddit.com/r/midjourney/comments/1nu9l68/city_streets/
🤝SUPPORTED BY THE MARKETING MILLENNIALS
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
🤿 DEEP DIVE
Anthropic Launches Claude Sonnet 4.5 and a New Agent SDK
Intelligence: Anthropic announced Claude Sonnet 4.5, featuring stronger coding, agentic, and computer use capabilities, along with major product upgrades and new safety measures, while maintaining the same pricing.

Image credit: Anthropic (with edits)
Anthropic says Sonnet4.5 is state-of-the-art on the SWE bench, verified for real-world coding. It leads OSWorld at 61.4 percent for computer use, maintains focus for more than thirty hours on complex tasks, and shows gains in reasoning and math, with expert reviews citing better domain knowledge.
Claude Code adds checkpoints that save progress and allow instant rollback, a refreshed terminal, and a native VS Code extension. The Claude apps now support code execution and file creation for spreadsheets, slides, and documents, and the Chrome extension is available to Max users on the waitlist.
The API adds context editing and a memory tool to support longer-running agents. Anthropic released the Claude Agent SDK, the same infrastructure behind Claude Code, so developers can build custom agents beyond coding.
Positioned as Anthropic’s most aligned frontier model with reductions in sycophancy, deception, power seeking, and delusional encouragement, plus stronger defenses against prompt injection. The system card includes evaluations that use techniques from mechanistic interpretability.
Released under AI Safety Level 3 with classifiers to detect risks related to chemical, biological, radiological, and nuclear content. Anthropic reports false positives reduced tenfold since first described and twofold since Opus 4, with an easy fallback to Sonnet 4 if a conversation is flagged.
⚒️ TOOL SNAPSHOTS
Futuristic tools within AI, no-code, and productivity
🚀 Deamoy - AI-powered, synced app builder for rapid website creation. Free option available.
🤖 Stash MCP Server - Streamline ticket resolutions with AI assistance. Free option available.
🔒 ZapDigits - User-trusted analytics for savvy SaaS teams. Free to try.
🌐 Fern - Generate SDKs and tailor interactive API documents in-brand. Payment required.
🔗 Linkie - Showcase all your content and links in one page. Payment required.
ℹ️ ABOUT US
The Intelligent Worker helps you to be more productive at work with AI, automation, no-code, and other technologies.
We like real, practical, and tangible use-cases and hate hand-wavy, theoretical, and abstract concepts that don’t drive real-world outcomes.
Our mission is to empower individuals, boost their productivity, and future-proof their careers.
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