Apple Joins Forces with Google Gemini

Hi everyone,

Apple teaming up with Google to revamp Siri's AI is a game-changer, showing they're all in for some serious AI upgrades.

Meanwhile, Snap shaking hands with Perplexity for a $400M AI search deal signals exciting new AI-powered features on the horizon for Snapchat users.

As always, please check out our partners Speedeon, HubSpot, and Attio.

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In this issue:

• 🤝 In Partnership: Find high-performing audience segments for free

• 🤿Deep Dive: Apple Partners with Google Gemini for Siri’s AI Upgrade

• 🤝 Powered by: Free guide to mastering ChatGPT

• 🖼️AI Art: Examples of great and trending AI art

• 🤿Deep Dive: Snap and Perplexity Strike $400M Deal for AI Search

• 🤝 Supported by: Setup your AI ACRM free today

• ⚒️Tool Snapshots: Tools for AI, no-code, and productivity

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🤿 DEEP DIVE

Apple Partners with Google Gemini for Siri’s AI Upgrade

Intelligence: Apple will pay Google about $1 billion a year to use a custom version of the Gemini model to power new Apple Intelligence features, including summarization and planning inside Siri.

• Bloomberg reports Apple chose Google’s Gemini over OpenAI and Anthropic after months of deliberation. The deal marks a major shift toward third-party AI partnerships while Apple continues developing its own models.

• The custom Gemini model, with 1.2 trillion parameters, will run on Apple’s Private Cloud Compute, while smaller in-house models handle on-device Siri tasks.

• The collaboration follows delays in Apple’s AI rollout. CEO Tim Cook says the upgraded Siri will debut next spring and may include future integrations beyond Gemini.

• Apple still plans to build its own replacement for Gemini long term, maintaining control over privacy and its broader Apple Intelligence ecosystem.

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🖼️ AI ART

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🤿 DEEP DIVE

Snap and Perplexity Strike $400M Deal for AI Search in Snapchat

Intelligence: Snap and Perplexity have signed a $400 million agreement to integrate Perplexity’s AI search directly into Snapchat’s chat interface by early 2026, allowing users to ask questions and receive conversational, sourced answers without leaving the app.

• Perplexity will pay Snap for the integration, with revenue contribution expected in 2026. CEO Evan Spiegel said the partnership makes “AI-powered discovery native to Snapchat” and positions Snap as a major distribution channel for intelligent agents.

• Snap plans to expand its AI ecosystem beyond Perplexity, pursuing additional partnerships with other AI providers to deepen in-app intelligence and personalization.

• The company continues investing in AI tools: its existing MyAI chatbot uses models from OpenAI, Google, and now Perplexity, while AI lenses and creative tools drive Snapchat+ engagement.

• Spiegel also announced upcoming features, including “AI Clips” for generating short videos from prompts and a new, lighter AR glasses model under a standalone Specs subsidiary to support hardware collaborations.

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