AI Web Licensing Takes Form

Hi everyone,

In the first deep dive, the RSL Collective is setting a new standard for content licensing, trying to wrangle AI companies into paying up for scraping and using their content. Sounds like a big step for creators, but will AI firms really do this?

Meanwhile, Adobe's firing up the customer experience game with its new AI agents, promising smarter, more personalized interactions. Let's see if this really changes how businesses connect with customers or just adds more bot noise to the mix.

Let's get right into it.

In this issue:

• 🤝 In Partnership: Smart strategies for genuine results

• 🤿Deep Dive: New web license for AI content

• 🖼️AI Art: Examples of great and trending AI art

• 🤝Supported by: Straight facts everyday

• 🤿Deep Dive: Adobe launches AI agents for customer experience

• ⚒️Tool Snapshots: Tools for AI, no-code, and productivity

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🤿 DEEP DIVE

Eckart Walther’s RSL Collective Seeks AI Companies’ Adoption of a Web Content Licensing Standard

Intelligence: Major publishers backed a new open standard called Really Simple Licensing to set terms and payments for AI companies that scrape and train on their content, betting collective action will push AI builders to comply.

• RSL extends robots.txt to include licensing and royalty terms and can be embedded in websites, datasets, books, and videos to signal how AI systems may use the content and what compensation is expected.

• The RSL Collective, led by RSS co-creator Eckart Walther and former Ask.com chief Doug Leeds, aims to create a scalable web business model and is free to join, with supporters including Reddit, Yahoo, Medium, Quora, People Inc., O’Reilly, wikiHow, and Ziff Davis.

• Publishers can set free or paid models such as subscriptions, pay-per-crawl, and pay-per-inference while allowing non-AI crawlers for uses like archiving or search to proceed.

• RSL seeks to replace one-off deals like those some media firms struck with OpenAI and Amazon by giving any site owner a standard way to get paid and negotiate at scale.

• Adoption and enforcement hinge on AI companies’ buy-in since some have ignored robots.txt, and inference fees require their reporting, and while the Collective plans ASCAP-style enforcement, the legal status of scraping and AI training remains contested.

• RSL cannot block bots by itself, so the Collective is working with Fastly to admit only licensed AI crawlers, while Cloudflare already offers a pay-per-crawl option, and non-Fastly publishers can post terms but may not yet block unlicensed AI bots.

🖼️ AI ART

Examples of great and trending AI art

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🤿 DEEP DIVE

Adobe Launches Enterprise AI Agents on Experience Platform for Customer Experience Orchestration

Intelligence: Adobe announced the general availability of AI agents powered by AEP Agent Orchestrator and a platform to manage and customize first- and third-party agents for context-aware, multi-step actions across marketing and customer experience.

• AEP Agent Orchestrator adds a reasoning engine that blends decision science and language models to interpret intent from natural language, choose the right agents, plan actions, and support human-in-the-loop refinement.

• Over 70 percent of AEP customers use Adobe’s AI Assistant, which will serve as the conversational interface to interact with agents across Adobe and third parties, with brands like Hershey, Lenovo, Merkle, Wegmans, and Wilson Company already piloting capabilities.

• Adobe is shipping out of the box agents inside Real Time CDP, Experience Manager, Journey Optimizer, and Customer Journey Analytics, including Audience Agent, Journey Agent, Experimentation Agent, Data Insights Agent, Site Optimization Agent, and Product Support Agent.

• Coming soon, Experience Platform Agent Composer will let businesses customize agents with brand guidelines and policy controls, while the new developer tools Agent SDK and Agent Registry enable building and orchestrating agentic apps with multi-agent collaboration via the Agent2Agent protocol.

• AEP’s real-time data, content, and workflow context underpin goal-oriented automation intended to deliver ROI, with human oversight built into refinement loops.

• Adobe announced partnerships with Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML to extend agent workflows and industry-specific customization.

⚒️ TOOL SNAPSHOTS

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• 📍 Wanderboat 2.0 - AI-curated local recommendations from social media in real-time. Free option available.

• 🌐 Onlook for Web - Visually build production-ready apps, fast. Free option available.

• 🚀 10X PPC - AI-powered tool for launching high-converting campaigns swiftly. Free option available.

• 📽️ Tellers - Chat your way to perfectly edited videos. Free to try.

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