AI's Takeover of Influencers

Hi everyone,

AI is stepping on influencers' toes, and it seems like digital personas are here to stay, shaking up the content creation game. Is it curtains for our human friends, or just a nudge to innovate?

Advertising in Google AI is becoming a reality too… Google is doing it, and I’m sure ChatGPT will do it soon.

Also, check out our partners:

• HubSpot (turning smart tools into real results)

• Morning Brew (bite-sized news)

Let's get right into it.

In this issue:

• 🤝 In Partnership: Turn smart tools into real results

• 🤿Deep Dive: AI replaces influencers

• 🖼️AI Art: Examples of great and trending AI art

• 🤝 Supported by: Bite-sized news, big-time value

• 🤿Deep Dive: Ads in Google AI

• ⚒️Tool Snapshots: Tools for AI, no-code, and productivity

• 📰Top News: News on AI, no-code, and productivity

🤝IN PARTNERSHIP WITH HUBSPOT

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

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🤿 DEEP DIVE

The Rise of AI Influencers and the Uncertain Future of Human Content Creators

Intelligence: The emergence of advanced AI technology threatens to drastically reduce the number of paid influencers, with predictions suggesting that up to 80% of them could be eliminated in a matter of months.

• AI can now create hyper-realistic content that blurs the lines between reality and artificiality, leading to significant changes in the influencer landscape.

• Traditional influencers have historically earned substantial income from brand partnerships, but rising AI capabilities could make it unfeasible for many to continue in this field.

• A 2022 report found that 55% of adults aged 18-60 considered leaving their jobs to become influencers, with one-third of 18-29-year-olds aspiring to pursue this path, despite the threat posed by AI.

• AI influencers are gaining traction, with 31% of young people following virtual influencers, compared to only 15% among those over 30.

• AI can produce video content in minutes, removing the unpredictability and potential unreliability associated with human creators, making it more appealing for brands.

• While top-tier influencers may retain their positions, mid-tier influencers will need to cultivate unique niches and foster strong audience connections to stay relevant alongside AI-generated content.

🖼️ AI ART

Examples of great and trending AI art

Sample prompt of how the Asian supermarkets evolve by Zaicab:

"Japanese minimalistic supermarket --ar 4:3 --stylize 200 --v 7"

🤝SUPPORTED BY MORNING BREW

Business news as it should be

Join 4M+ professionals who start their day with Morning Brew—the free newsletter that makes business news quick, clear, and actually enjoyable.

Each morning, it breaks down the biggest stories in business, tech, and finance with a touch of wit to keep things smart and interesting.

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🤿 DEEP DIVE

Google Introduces Ads in AI Mode and AI Overviews

Intelligence: Google has begun integrating advertisements into its AI mode and AI Overviews features, asserting that these ads will enhance user experience by helping users connect with relevant businesses and services.

• During the recent Google Marketing Live event, Google confirmed the rollout of ads in AI mode and AI Overviews across the US, suggesting new opportunities for consumers.

• Users have reported seeing ads positioned below AI Overviews, followed by the traditional blue links that typically dominate search results.

• In a support document, Google stated that internal data indicates users find ads within AI search results helpful for connecting with relevant products and services at critical moments.

• While Google claims this internal data supports the effectiveness of ads, the company has not disclosed specific numbers or the methodology used to gather this information.

• SEO consultant Gagan Ghotra raised concerns that while ads can offer valuable information, they may mislead users if placed in disruptive locations or prioritize advertisements over actual content.

• Google reported $72.5 billion in advertising revenue in its last quarterly report, with expectations for growth as ads become more integrated beyond traditional search results.

⚒️ TOOL SNAPSHOTS

Futuristic tools within AI, no-code, and productivity

• 💻 Macaly - Transforming your ideas into apps/websites instantly, no coding required. Free to try.

• 🧠 brainrot - Manage screen time, keep your brain healthy. Free option available.

• 🔍 Writesonic - Optimize your brand's AI appearance. Free to try.

• 🗓 Jinear - Your self-hostable tool for enhanced project management. Free option available.

• 🤖 DrDroid - AI-powered automation for efficient incident troubleshooting. Free to try.

📰 TOP NEWS

News on AI, no-code, automation, and productivity

🚨 Deepfakes Just Got Deeper

Google’s new Veo 3 model can now generate highly realistic AI videos with synced dialogue and sound, raising new concerns about the authenticity of content on social media.

🧑‍💻 Coding Under the Clock

Amazon engineers say AI tools are increasing pressure to deliver code faster, shrinking teams while raising expectations, and making once-creative tasks feel more automated.

🎭 Artist Consent Debate Heats Up in UK AI Bill Talks

Nick Clegg warned that requiring artist consent before training AI could cripple the UK's AI industry, as lawmakers debate transparency rules backed by major creatives like Elton John and Paul McCartney.

🤖 Google Co-Founder Jokes About Threatening AI for Better Results

Sergey Brin raised eyebrows during a podcast by joking that AI models perform better when "threatened," sparking fresh concerns over how people interact with increasingly powerful systems.

ℹ️ ABOUT US

The Intelligent Worker helps you to be more productive at work with AI, automation, no-code, and other technologies.

We like real, practical, and tangible use-cases and hate hand-wavy, theoretical, and abstract concepts that don’t drive real-world outcomes.

Our mission is to empower individuals, boost their productivity, and future-proof their careers.

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